The 23rd Annual Polar Bear Plunge kicks off at The La Costa Lounge & Deck Bar Friday Night at 7pm with The King & Queen Contest but the real kickoff party starts at 10pm with The Rockets. Saturday Morning the day kicks off at 10am with Funz-A-Luv in The Landis Tent leading up to the Plunge at 2pm. After the Plunge the party continues with The Rockets in the Lounge at 2, Jameson Celtic Rock Band at the Deck Bar at 2pm, Blackthorn in the JFK Tent at 3pm, and 'Everybodys Favorite Party Band' The Insiders under the Landis Tent at 3pm. As the day ends Gypsy Wisdom helps welcome the night in the Lounge at 7 leading up tto the finale with Split Decision at 11pm. If you already registered for the offical '23rd Annual Sea Isle City Polar Bear Plunge' than your admission to La Costa is complementary, however if you just wanted to particite in the 'dryer' post-Plunge party than be sure to save time in the lines get either your Saturday General Admission Tickets or the Weekend Pass for Friday Night, Saturday AND Sunday TODAY!